Parece ser que Betfair añadirá a sus actuales apuestas de intercambio, apuestas fijas como las casas tradicionales.

Vosotros que creéis, que simplemente es una estrategia para aumentar sus beneficios, según el artículo, mejoraría en un 50% sus beneficios anuales, o por el contrario, es la antesala a una posible eliminación del producto exchange, si consideran que es más rentable las fixed odds, como lo véis?

El artículo en cuestión:

Betfair May Boost Profit With Fixed-Odds Sports Bets, Numis Says

Betfair Group Plc (BET), the world’s biggest person-to-person online betting exchange, could increase profit by more than 50 percent with a new fixed-odds sports betting plan, according to Numis Securities.

In April, Betfair is planning to offer fixed-odds betting alongside its exchange bets to increase choice, a step that could help increase its dominance in commercial sports betting, analyst Ivor Jones said in a note to investors.

The new system could let Betfair tap into the advantages offered by fixed-odds betting, such as greater selection, earlier bets and more multiple wagers, Jones said. Betfair’s betting exchanges allow customers to bet against each other, rather than against the house, as at traditional bookmakers such as William Hill Plc (WMH) and Ladbrokes Plc. (LAD)

“If Betfair came to dominate fixed odds sports betting, in the same way it currently dominates overall sports betting, then it has the potential to more than double group profits,” Jones wrote, adding that the calculations are “highly speculative.’ He has a “buy” recommendation on Betfair.

In June, Betfair said it’s developing an “integrated” sports betting product that will allow it to offer more bets during games and other wagers.

http://www.bloomberg.com/news/2011-1...umis-says.html